Safety Week Web Series

 

Clingfilm.ie and PLUTO the Agency created a 6-part video series for CIF's Safety Week, using humour to engage and educate on construction site safety. Featuring a comedian trio The Fuppin' Eejits, the series covers topics like PPE usage and fall prevention, promoting a culture of safety with memorable, high-quality content.

 

The series aimed to address various health and safety components on construction sites through a unique approach. Partnering with a comedian trio, the videos infused a comedic tone to effectively engage and educate the audience on critical safety topics. 

 

Objective

 

  • Raise awareness about essential health and safety practices on construction sites.

 

  • Engage construction workers and stakeholders through humour to ensure the safety messages were memorable and impactful.

 

  • Promote a culture of safety within the construction industry by addressing various safety components in an accessible and entertaining manner.

 

Diverse Safety Topics:

  • Each of the 6 videos focused on a different health and safety component, such as PPE usage, machinery safety, fall prevention, hazard communication, emergency procedures, and ergonomics.

 

  • This comprehensive approach ensured all critical areas were covered, providing a holistic view of onsite safety.

 

Comedic Approach:

 

  • Collaborated with a popular comedian trio to deliver safety messages with humor, making the content engaging and enjoyable.

 

  • The comedic tone helped in breaking down complex safety topics into easily understandable segments, increasing retention and impact.

 

Measurable Impact:

 

  • Increased awareness and understanding of key safety practices among construction workers and stakeholders. 

 

  • Positive feedback from the industry highlighted the effectiveness of using humor to convey important safety messages.

 

  • The campaign contributed to a noticeable improvement in safety compliance and attitudes towards health and safety on construction sites.

 

Safety Week

 

Through our innovative approach to video production, Clingfilm.ie successfully collaborated with PLUTO to create a memorable and impactful 6-part video series for CIF’s Safety Week. By combining humour with critical safety messages, we were able to effectively engage the audience and promote a culture of safety within the construction industry.